Growing Tree Toys Launches Eco-Friendly Toys Department to Highlight the Features of Green Toys

State College, PA (PRWEB) April 20, 2010 -- In honor of the 40th anniversary of Earth Day, Growing Tree Toys, a leading retailer of educational toys (http://www.growingtreetoys.com), is proud to announce the launch of its new Eco-Friendly Toys (http://www.growingtreetoys.com/category/eco-friendly-toys)department. Now, customers searching for green toys can find them all in one place on the Growing Tree Toys website with this new Eco-Friendly Toys department.

To develop this new department, Growing Tree Toys enlisted the help of eco consultant, Ms. Jennifer Bean. Ms. Bean earned a M.S. in Environmental Studies from Antioch University New England and a B.S. in Recreation and Park Management from Penn State University, in addition to amassing experience in environmental education, green living and green design. In collaboration with Ms. Bean, Growing Tree Toys has carefully chosen seven special eco-friendly categories, which can be found at www.growingtreetoys.com/eco-friendly.html (http://www.growingtreetoys.com/eco-friendly.html). These categories highlight the various eco-friendly characteristics of the toys on the website, and they are:

* Toys Made from Recycled Materials

* Toys Made from Natural Materials

* Toys Made From Renewable Resources

* Toys that are Regionally Sourced

* Toys Made with Eco-Friendly Manufacturing or Design

* Toys from an Eco-Conscious Manufacturer

* Eco-Learning Toys and Environmental Appreciation Toys

Each category has a related icon to help shoppers identify the different green aspects of the eco-friendly toys at Growing Tree Toys, much how the website displays icons related to every toy’s Developmental Benefits and the Types of Play applicable to the product. Customers can find all of the toys available in the Eco-Friendly Toys department at www.growingtreetoys.com/category/eco-friendly-toys (http://www.growingtreetoys.com/category/eco-friendly-toys), where they can either search the entire department or search within one of the seven different designated green categories.

“Growing Tree Toys has long been a resource for unique, hand-picked educational toys, many of which already had eco-friendly qualities. We spent much time developing the different criteria for our Eco-Friendly Toys department with our eco consultant Jennifer Bean, evaluating our products on a number of levels. In the end, we wanted to make sure we had products that were truly ‘green,’ and developing our specific eco-friendly qualifications was the best way to ensure a meaningful and useful department of our customers,” shared Kim Emigh of Growing Tree Toys.

While the Eco-Friendly Toys launch coincides with Earth Day 2010, Growing Tree Toys hopes this essential department will serve as a year-round resource for concerned caregivers, as well as those interested in the greener qualities of toys. Customers can visit www.growingtreetoys.com (http://www.growingtreetoys.com) to search the wonderful selection of Eco-Friendly Toys, as well as all of the other great educational toys, that are available from Growing Tree Toys.

About Growing Tree Toys

State College, PA-based Growing Tree Toys has been serving the community with the best in educational toys for 30 years. After 25 years as a brick-and-mortar business solely, Growing Tree Toys launched their website in 2003, aiming to provide the same excellent children’s toys and excellent customer service that made the store successful for years. Featuring a carefully chosen, well-rounded toy selection, unique product details and descriptions, and outstanding customer service both in-store and online, Growing Tree Toys strives to make playtime fun for children and their families.

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