Website Offers One-Stop Shopping For Natural Beauty Products

Minneapolis, MN (PRWEB) January 22, 2009 -- The green movement has officially become part of men and women's grooming regimens. News of harmful cosmetic chemicals has beauty junkies looking for more natural and eco-friendly alternatives. The search is over. Since late 2008, the online retailer www.NatureofBeauty.com has provided a one-stop shop for the best in green grooming products for men, women, and children.

The Nature of Beauty's mission is to ensure customers don't risk their health to look gorgeous. The website offers a wide range of eco-friendly beauty items, including high-end cosmetic brands such as suki, Nvey Eco, and Jane Iredale. It also provides the latest information on how to go green without compromising what fashionistas have come to expect of their makeup.

"I think the beauty industry has us convinced we need a lot of technology--regardless of the cost to our health or the environment--to look beautiful," says The Nature of Beauty president Terri Bly. "Natural cosmetics have come a long way in the past few years, and you no longer have to sacrifice color, texture, or glamour in order to go green."

Among Nature of Beauty's fans is celebrity makeup artist Christy Coleman, who recently converted her entire makeup kit to include only safe and natural cosmetics to use on her A-list clientele, including Emmy Rossum, Sheryl Crow, and Mary-Kate Olsen. Christy often turns to The Nature of Beauty for her green products.

Consumers who are curious about green and organic cosmetics can check out The Nature of Beauty's blog that reviews new products, clears up misconceptions, and provides insight into industry trends. Bly also keeps up to date on the latest research on the safety of cosmetics and shares her findings with readers.

The Nature of Beauty provides education about green, organic, and natural beauty goods and sells only high-quality cosmetic products that are not tested on animals and do not contain synthetic chemicals. To be consistent with the company's eco-friendly mission, it has used green practices since its inception in 2008, offsetting its carbon footprint by using recyclable shipping materials, renewable energy resources, and supporting other green businesses. For more information, log onto www.NatureofBeauty.com.

For details or to set up an interview with Nature of Beauty president Terri Bly or celebrity makeup artist Christy Coleman, please contact Kate Nelson (kate (at) lolaredpr.com) or Alexis Walsko (alexis (at) lolaredpr.com) with Lola Red PR at 612.333.1723.

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